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Direct line to the pit lane?

Posted by Carrot on May 30, 2012 | No Comments

There’s someone new in the Red Bull team. Some say he really does have wings, and that he was in charge of pit stops we wouldn’t have traffic lights but disco balls, all we know is he’s called the Red Bull Racing Spy. That’s assuming it’s even a ‘he’ of course…

Enough of the Top Gear jokes, the Red Bull Racing Spy is a new app from Red Bull Racing that’s designed to enable two way communication between the team and the fans through a dedicated man (or woman) of mystery. The app became available last week, just in time for the Monaco Grand Prix to kick off, and it’s completely free and available from the Red Bull Racing website. The app combines everything you’d expect from an F1 app, race profiles, lap tracking, race calendar, that sort of thing with a direct fan representative within the team. Questions can be set for the Spy, and apparently even challenges can be set; though I can’t see my personal choice of attaching a sign to Bernie’s back that says “Grow Me” happening…

The Spy is supposed to be a man of mystery, but being as I’ve got my own spies, I know the people behind it and am firmly encouraged by that. They have experience of working with the race team and providing content that fans have loved, so don’t be concerned about it being some mechanic with a smart phone. Not that a mechanic with a smart phone would be a bad thing, unless he was adding 10 seconds to a pit stop by taking pictures of the perfectly changed wheel he’d just done… It’s the same people that created the immensely popular Red Bull Reporter brand, which was an excellent platform for fans to get involved and get feedback on all manner of work in amateur sports journalism. Even with my personal F1 soapbox here, I’d been known to enter the occasional competition there for some of the groovy prizes.

I’ve got to agree with Mark Webber on the subject of the Spy, “It’s definitely worth a look.” Think of it as your standard F1 app, but with added unique features. Given that the app is available for the low, low price of absolutely free then you’ve got nothing to lose and lots to gain if your F1 fanaticism is improved by new media technology. It’s definitely a must have for fans of Red Bull Racing, it’s their party atmosphere condensed into digital form with all the facts and figure any F1 could want. If you’re not a fan of the team, the same still applies, it’s a free insider’s pass to the paddock and all the information about each race at the convenient touch of a button.

Now if only I can get a job as the Ferrari Spy, for a free second home in Maranello and a dinner date with Cristina Scabbia…


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